What is BSA?

Founded in Birmingham, England in 1861, BSA (Birmingham Small Arms) is one of the most iconic names in motorcycling history. Renowned for producing reliable, stylish and character-filled motorcycles, BSA became one of the world’s largest motorcycle manufacturers during the mid-20th century. Today, the legendary brand has been reborn, combining classic British design with modern engineering, technology and reliability. The new generation of BSA motorcycles captures the spirit of the originals while delivering the performance, comfort and quality expected by today’s riders.

Set to rekindle memories of the past, the new Gold Star is pure and retains the essence of its predecessor, such as the round headlamp sitting neatly below the signature twin-pod instruments – keeping the same proportions intact.

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Reviving the revolutionary spirit of the 1948 Bantam D1, the BSA Bantam 350 is here to redefine what motorcycling means for a new generation. Designed to be the most accessible, non-judgemental, and uncomplicated way to experience the joy of two wheels, it’s your entry ticket to freedom. Are you ready to ride the next revolution?

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BSA’s new Scrambler blends classic heritage with modern design. Whether you’re a long-time enthusiast or new to the BSA family, the Scrambler promises to deliver an unparalleled riding experience.

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